The Guidelines

How to Build Trust Sections on Your Website: Essential strategies to turn hesitant visitors into confident customers

Content Website Contact Page Guideline: Connect With Your Community

Website Content Organization Guideline: Structure Your Site for SEO and Engagement

Content Website Category Page Layout Guideline: Help Visitors Explore More of Your Best Content

Blog Post Layout Guideline: Build Posts That Engage & Convert

Content Website About Page Layout Guideline: Build Credibility With Your Story

Craft Your About Page Story: Worksheet

eCommerce Contact Page Layout Guideline: Make It Easy for Customers to Reach You

Content Website Home Page Layout Guideline: How to Hook Visitors and Keep Them Coming Back

eCommerce Product Page Layout Guideline: Build a Page That Converts

eCommerce Cart & Checkout Page Guideline: Simplify the Path to Purchase

Defining Your Website’s Goals Part 4: How to Measure If Your Website Goals Are Working (Without Getting Lost in Data)

Defining Your Website’s Goals Part 3: Turning Website Goals Into Action (What Goes on Your Website)

Defining Your Website’s Goals Part 2: Prioritizing Your Website Goals (Without Overthinking It!)

Defining Your Website’s Goals Series: How to Set Website Goals That Actually Help Your Business Grow

eCommerce About Us Page Layout Guideline: Build Trust & Tell Your Story

eCommerce Category (Product Collection) Page Guideline: Create a Smart, Shopper-Friendly Layout

eCommerce Home Page Layout Guideline: Make Your First Page Your Strongest Sales Tool

How to Use Analytics to Improve Your Website. A guideline on troubleshooting for Low Traffic, High Bounce Rate, Low Conversions, Underperforming Content and Mobile vs Desktop Performance.

Website Analytics Made Simple: How Small Businesses, Personal Brands, and Content Creators Can Use Data to Grow