Empowering small businesses with marketing that’s simple and effective
About This Site
About Me
I’ve spent more than two decades in sales and marketing working with new and established small businesses, personal brands, experiential companies, destinations, events, for-profits, and nonprofits. Along the way, I’ve touched nearly every area of marketing, including digital strategy, website builds and redesigns, product sales, content marketing, audience strategy, analytics, and advertising to name a few. That broad mix has given me a true 360-degree view and the ability to confidently tackle any marketing challenge.
Supporting small businesses and personal brands has always been a passion of mine. There’s something exciting about taking an idea and giving it the visibility it deserves. But I’ve also seen how overwhelming marketing can be when you’re already wearing every hat: creator, operations expert, CEO, CFO, customer service manager. Marketing just becomes one more thing on a very full plate.
This is your starting place.
A place where marketing finally feels doable.
Early in my work with small businesses, I noticed the same repeated theme — owners didn’t know where to start. They’d say, “Do what do you think is best” Not because they didn’t care, but because no one had ever given them the foundational knowledge to feel confident in what marketing needs to do for them. And without it, it’s easy for people to be misled, overcharged, and given advice that isn’t actually effective.
That’s why I created this resource. I wanted to give small businesses and personal brands like yours a place to begin. A place to learn what truly matters so they can do their own marketing or at least know enough to get high-quality support. Every business deserves a foundation they can trust.
Why I Created This Site
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Marketing shouldn’t be confusing or reserved for big companies.
Most businesses struggle because their marketing isn’t clear, strategic, or aligned with their audience. This site is your starting place: practical, step-by-step guides that give you actionable items and help you build the marketing foundation every business needs to grow.