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The Guidelines

Marketing Made Easy for Small Brands That Think Big
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Marketing Made Easier

Designed for small businesses, content creators, and personal brands who want simple, practical guidance. Think of these as your marketing cheat sheets so you can stop guessing and start growing.

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Marketing Strategy

Start Here: Your roadmap to smarter, more effective marketing

Strategy

Goals

Defining Your Business Marketing Goals: A Practical Guideline for Small Businesses & Personal Brands

Define Your Goals
Strategy

Audience

How to Define Your Audience: So You Can Actually Reach the Right People

Define Your Audience
Strategy

Analytics

Marketing Analytics: The Third Pillar of Your Marketing Foundation

No More Guesswork
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Website Marketing Strategy

Start here to build successful foundation for your website

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Goals Part 1

A Step-by-Step Guide on How to Set Website Goals That Actually Help Your Business Grow.

Start Here
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Goals Part 2

Prioritizing Your Website Goals (Without Overthinking It!)

Prioritize Your Goals
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Goals Part 3

Turning Website Goals Into Action (What Goes on Your Website)

Turn Goals Into Action
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Goals Part 4

How to Measure If Your Website Goals Are Working (Without Getting Lost in Data)

Measure Success
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Website Marketing: eCommerce

Quick Marketing Guides to build and optimize your site for conversions

eCommerce

Home Page

eCommerce Home Page Layout Guideline: Make Your First Page Your Strongest Sales Tool

Build Your Home Page
eCommerce

Product Page

eCommerce Product Page Layout Guideline: Build a Page That Converts

Drive Conversions
eCommerce

About Page

eCommerce About Us Page Layout Guideline: Build Trust & Tell Your Story

Craft Your About Page
eCommerce

Category Page

eCommerce Category (Product Collection) Page Guideline: Create a Smart, Shopper-Friendly Layout

Organize Your Categories
eCommerce

Contact Page

eCommerce Contact Page Layout Guideline: Make It Easy for Customers to Reach You

Connect With Customers
eCommerce

Cart Pages

eCommerce Cart & Checkout Page Guideline: Simplify the Path to Purchase

Increase Purchases
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Website Marketing: Content

Quick Marketing Guides to grow your audience and boost engagement

Content

Home Page

Content Website Home Page Layout Guideline: How to Hook Visitors and Keep Them Coming Back

Build Your Home Page
Content

Category Page

Content Website Category Page Layout Guideline: Help Visitors Explore More of Your Best Content

Drive Exploration
Content

About Page

Content Website About Page Layout Guideline: Build Credibility With Your Story

Craft Your About Page
Content

Blog Posts

Blog Post Layout Guideline: Build Posts That Drive Engagement

Organize Your Categories
Content

Contact Page

Content Website Contact Page Guideline: Connect With Your Community

Make A Connection
Content

Organization

Website Content Organization Guideline: Structure Your Site for SEO and Engagement

Get Organized
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Website Marketing: General

Guidelines to give your website an extra edge above your competition

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Trust Sections

How to Build Trust Sections on Your Website

Gain Credibility
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Content Org

Website Content Organization Guideline: Structure Your Site for SEO and Engagement

Get Organized
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About Worksheet

Craft Your About Page Story: Worksheet

Craft Your About Page
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