Content Website Contact Page Guideline

Connect With Your Community

Your Contact page isn’t just a form or a formality, it’s a resource for your community to reach out, ask questions, and make connections. For content websites like blogs, podcasts, or video hubs, a clear, friendly Contact page shows visitors you’re real, approachable, and ready to help. It also builds trust and can turn a curious visitor into a loyal subscriber or follower. (Yes, even your contact page needs to build trust with your audience). 

Be Purposeful: What Do You Want Visitors to Do?

This page serves a real purpose benefiting both your site and your audience. Let’s explore what should go on this page by exploring the answers to the following questions:

• Do you want to field questions and comments?

• What resources and time do you have to dedicate to responding to your audience base?

• Are you open to guest post pitches or collaborations?

• Is it important for you to grow your email list and your social media following?

The best contact pages don’t just handle incoming messages, they help you engage with your audience. Organize your communication so that you can easily manage and support this process.

Must-Have Elements for a Highly-Trusted Contact Page

Warm Welcome

Kick things off with a short, friendly intro. This should reflect your tone and voice, and also give your readers insight on how they can contact you. 

Easy-to-Use Contact Form

Contact forms are a great way to keep community messages organized and easy to manage, much more so than simply asking your audience to email you directly. Forms also let you control where notifications are sent, so nothing gets lost in your inbox. Most all-in-one website platforms (like Wix or Squarespace) include built-in web forms, and if you’re using a customizable site like WordPress, there are plenty of plugins and widgets to help you create the perfect form.

Keep your form simple and to the point:

• Name, Email, Message. Include only the fields you absolutely need to assist your visitors.

• Add a dropdown if you want to sort messages (General Inquiry, Media Request, Collaboration, etc.).

• Choose a design layout that is easy to read and matches your website’s branding

• Ensure that it is mobile-friendly in design and functionality.

Direct Contact Details (Optional)

There are times when you want your visitors to be able to reach out to you directly. Here are some reasons why you would want to include direct email addresses or phone numbers:

• You want to give an option to email you directly. 

• If you have a small team or wish to keep your messaging organized by having different inquiries go to different places. You can use different emails for press and media inquiries, partnerships, or general questions.

Build Your Email List 

Don’t miss this opportunity for lead generation, create a section that invites your audience to join your email list. 

• Add a clear, enticing sign-up form: “Want the latest tips, bonus content, or behind-the-scenes updates? Join our email list!”

• Offer a lead magnet if you have one (like a free guide or checklist).

• Tailor it for your brand. I always see dull email sign ups as a missed opportunity. Speak directly to your audience and be playful when it fits your brand. 

Social Media Follow Section

If you have a vibrant social media community or are looking to build one, then this is a must-have section to make a connection with your audience. This is your contact page, after all. And for some of your followers, making contact through social channels is a preferred method, so keep this in mind when building out this page.

Encourage deeper connection:

• Add a section with a short intro with a strong CTA and icons linking to all of your social channels. If you just have one social media channel then consider a callout design with a single button. 

• Keep it simple and visually clean, don’t overwhelm them with too much information.

• If you have an engaged community (like a Facebook group or Discord), this is the perfect place to invite to join in the conversation.

FAQs or Helpful Links (Optional)

If you are getting a lot of repeat questions, save yourself time by providing a short FAQ section or a link to your Frequently Asked Questions page. 

Some layout and design tips:

• If you are going to include your FAQ on the Contact page, display your top 5-7 topics.

• Consider using an accordion (expanding) section. Your visitors will see the questions and can click to expand each one to see the answer. This saves space and keeps your page looking clean. 

• If you are displaying both questions and answers consider using a bold or slightly larger font for the questions. This is purely a design choice, try it out and see if you like it. 

If you find that you need to answer more than 7 questions on this page, then consider creating a separate FAQ page so your Contact Us page doesn’t get too long. You can supply a link from your contact us page (as well as one in the footer) leading to your FAQ page.

Contact Page Example

Here is a simple and clean contact us page layout example. Use this as a reference for your own site. It is clean, simple and you can easily add different elements to its design to further your own website's needs.

Design Tips for a Trustworthy Contact Page

Your Contact page should be short, clear, and cleanly designed. Too often this page is treated as an afterthought and ends up looking thrown together, but it’s another visual cue that builds trust with your audience. 

Consider these tips for your design elements:

• Keep it clean and clutter-free.

• Make sure all buttons are easy to tap on mobile.

• Your form should look professional and match the branding of your website. 

• Add a clear CTA button for the form: “Send Message,” “Get in Touch,” or “Say Hello.”

• Double-check that your form works and displays properly on desktop and mobile.

Spend a little time to make your contact page easy to use and aid you in meeting your relationship building goals. Don’t miss the chance to show visitors you’re professional, approachable, and ready to earn their confidence to keep them coming back.

What to Explore Next

Now that you have an amazing contact page for your content-focused website you can spend some time on other areas. Check out our other guidelines to get you started:

• How to Build Trust Sections on Your Website: Essential strategies to turn hesitant visitors into confident customers

• Content Website About Page Layout Guideline: Build Credibility With Your Story