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The Guidelines
Marketing Made Easy for Small Brands That Think Big

Website Marketing


How to Build Trust Sections on Your Website
How to Build Trust Sections on Your Website: Essential strategies to turn hesitant visitors into confident customers


Content Website Contact Page Guideline
Content Website Contact Page Guideline: Connect With Your Community


Website Content Organization Guideline
Website Content Organization Guideline: Structure Your Site for SEO and Engagement


Content Website Category Page Layout Guideline
Content Website Category Page Layout Guideline: Help Visitors Explore More of Your Best Content


Blog Post Layout Guideline
Blog Post Layout Guideline: Build Posts That Engage & Convert


Content Website About Page Layout Guideline
Content Website About Page Layout Guideline: Build Credibility With Your Story


Craft Your About Page Story: Worksheet
Craft Your About Page Story: Worksheet


eCommerce Contact Page Layout Guideline
eCommerce Contact Page Layout Guideline: Make It Easy for Customers to Reach You


Content Website Home Page Layout Guideline
Content Website Home Page Layout Guideline: How to Hook Visitors and Keep Them Coming Back


eCommerce Product Page Layout Guideline
eCommerce Product Page Layout Guideline: Build a Page That Converts


eCommerce Cart & Checkout Page Guideline
eCommerce Cart & Checkout Page Guideline: Simplify the Path to Purchase


Defining Your Website’s Goals Part 4
Defining Your Website’s Goals Part 4: How to Measure If Your Website Goals Are Working (Without Getting Lost in Data)


Defining Your Website’s Goals Part 3
Defining Your Website’s Goals Part 3: Turning Website Goals Into Action (What Goes on Your Website)


Defining Your Website’s Goals Part 2
Defining Your Website’s Goals Part 2: Prioritizing Your Website Goals (Without Overthinking It!)


Defining Your Website’s Goals
Defining Your Website’s Goals Series: How to Set Website Goals That Actually Help Your Business Grow


eCommerce About Us Page Layout Guideline
eCommerce About Us Page Layout Guideline: Build Trust & Tell Your Story


eCommerce Category (Product Collection) Page Guideline
eCommerce Category (Product Collection) Page Guideline: Create a Smart, Shopper-Friendly Layout


eCommerce Home Page Layout Guideline
eCommerce Home Page Layout Guideline: Make Your First Page Your Strongest Sales Tool


How to Use Analytics to Improve Your Website
How to Use Analytics to Improve Your Website. A guideline on troubleshooting for Low Traffic, High Bounce Rate, Low Conversions, Underperforming Content and Mobile vs Desktop Performance.


Website Analytics Made Simple
Website Analytics Made Simple: How Small Businesses, Personal Brands, and Content Creators Can Use Data to Grow
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